Sports ETA White Paper
Integrating wellness and active living into sports tourism can enhance community engagement, improve fan experiences, and boost economic growth. This white paper offers strategic insights for sports tourism stakeholders to leverage wellness trends and meet the demand for holistic experiences.
Key Points:
Community Engagement: Wellness programs foster connections between residents and visitors, strengthening community bonds.
Economic Growth: Cities embracing wellness attract tourists, boost local business, and improve residents’ quality of life.
Fan Experience: Wellness activities enhance fan engagement and create memorable experiences.
Municipal Strategy: A wellness strategy can support infrastructure, address social issues, and promote economic development.
Lifestyle Wellness: Eight pillars of whole-self wellness (physical, nutrition, mental, etc.) align with sports tourism objectives.